Strategic Communications in Times of Geopolitical Crisis

JCC held another webinar in its series to support member companies operating in the Eastern European Region in the context of the Russian invasion of Ukraine. The topic of the webinar which took place on April 11, 2022 was “How to Communicate Internally & Externally in a Force Majeure Situation” in partnership with Switzerland Global Enterprise (SGE). Communications best practices in a crisis were presented by Dr. Anka Kästner, Senior Consultant, Farner Consulting AG in her presentation “When Silence is Silver and Attitude is Gold: Communication Strategies in a Force Majeure Situation.” Novartis as a multinational corporation must manage the challenges of operating in a country under martial law and one facing sanctions and implementing counter-sanctions. Nicholas Bentley, Senior Legal Consul Trade Sanctions, Novartis and Stefan Ibing, JCC Board Member and Head of Legal CEE Pharma, Novartis Pharma AG showcased the Novartis experience of managing internal and external communications in a sanctions environment. Finally, Steffen Klatt, Director, Café Europe, Nachrichtenagentur AG disuess optimal public exposure and how to position ones company in times of political and economic crisis. The webinar was moderated by Dorit Sallis, Managing Director, JCC.